The Edexcel Pearson BTEC Creative Media Production course is a separate option, designed to inspire and enthuse students towards a future career in the Media Industry. It gives students the opportunity to gain a broad knowledge and understanding of the Creative Media skills they will need to thrive in modern society.The creative media sector is a dynamic, growing and rewarding sector to work in, with new opportunities arising continually. The UK’s creative industries (as a whole) are now worth over £84 billion per year to the UK economy.